Viaplay secures exclusive KSW rights in 10 countries

Viaplay has agreed on a long-term partnership with KSW, Europe’s leading mixed martial arts (MMA) organization, to become the exclusive streaming home in 10 countries of KSW’s live events from December 2021. Based in Poland, KSW enjoys a passionate following, and from 2022 the organization will stage 12 events each year featuring top Polish and international MMA competitors.
Viaplay’s first KSW event will be KSW 65 on 18 December, when Poland’s Mamed Khalidov (35-7-2) defends his middleweight belt against Croatia’s Roberto ‘Robocop’ Soldić (19-3-0), one of Europe’s hottest MMA prospects. On the same night, Daniel Torres (12-4-0) and Salahdine Parnasse (15-1-1) will contest the KSW featherweight championship, with additional bouts to be confirmed shortly. All KSW events will be available in Poland, Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, and the Netherlands at no extra cost as part of a regular Viaplay subscription in which sport is included.
“KSW attracts fervent fans, especially in Poland, and is now established as Europe’s premier MMA promotion. Viaplay’s partnership is ideally timed, with the number of KSW events set to increase to 12 next year. We’re also looking forward to helping new MMA talents realize their dream of competing in front of an international audience” Peter Nørrelund, NENT Group Chief Sports Officer, said.
(WBJ)