The British public relations agency ING has placed Warsaw on its list of five European cities with the greatest potential for developing their brand on the Internet.
ING has included a total of 40 European cities in its report, which are most often the subject of online discussions compared to other cities. The company has also conducted an analysis of which of them have unexpectedly received a lot of attention from users, and which have comparably the greatest potential for further development of their brand on the web.
According to ING experts, Warsaw is among the five cities on the continent that have the chance for the greatest increase in popularity among internet users. The authors of the report compared the Polish capital to Rome and Copenhagen – as a city with a rich cultural offer and offering attractive living conditions. In this category, apart from Warsaw, Oslo, Zurich, Stockholm, and Copenhagen were also ranked.