A good address is still important for premium businesses

As the JLL expert argues, a good address is still necessary for creating the image of a trustworthy brand. This is also perfectly illustrated by the example of one of the Warsaw art galleries, which is located in the tenement houses of Foksal 13/15, in the historic center of the capital.

"Exclusive brands usually choose prestigious locations that provide them with a selected environment – architecture, neighbors, and the target customer. Location in city centers naturally draws from the existing customer flow, including business and tourism, and is, therefore, the preferred choice for commercial operators or cultural institutions. When choosing a place, it is important to answer the question who is my target customer, how does he reach me, what is important to him, whether my brand will be exposed according to its character," Anna Wysocka, Director of the Retail Agency, JLL, said.

For several months now, the Wallspace Gallery has been located at Foksal 13/15, i.e. in restored buildings on the Royal Route in Warsaw, which survived World War II. As the co-owner of the gallery explains, the historical aspect of Foksal Street was particularly important, where the most important artists of the Polish avant-garde organized their vernissages, such as Henryk Stażewski, Tadeusz Kantor, Roman Opałka, Koji Kamoji, and Leon Tarasewicz.

"It is fascinating that we can work in interiors in the style and spirit of belle époque. The synergy of art in Wallspace Gallery with the architecture of Foksal 13/15 creates a unique atmosphere that is loved by collectors and visitors to this magical place," Robert Swaczyński, co-owner of Wallspace Gallery, said.

(WBJ)