Crowdfunding market to double its value to PLN 2 bln this year

During the pandemic, actions organized for the benefit of medics, the elderly, and entrepreneurs, such as restaurateurs, who are on the verge of bankruptcy, aroused considerable interest. According to the forecasts of Zrzutka. pl, the entire crowdfunding market will increase to over PLN 2 billion this year. The website will launch the world's first payment card for such drops.

“Crowdfunding is very popular all over the world, also in Poland. People have got used to this form of support and online payments are becoming more and more popular. In addition, due to the pandemic, we spend a lot of time at home and we had the opportunity to learn about various forms of support,” Tomasz Chołast, member of the board of Zrzutka.pl, said.

Poles are also more and more willing to organize and finance online fundraisers for any purpose, from the charity, through business, scientific, social, and ending with individual ones, e.g. for the implementation of a unique hobby. According to the estimates of the website Zrzutka.pl, last year the value of the crowdfunding market exceeded PLN 1 billion. Two submarkets will see 100 percent growth: charity collections, which this year will grow to PLN 1.57 billion, and the market of cyclical collections, although its value is much lower and will amount to PLN 50 million. In turn, the equity crowdfunding market will grow by 50 percent, to nearly PLN 138 million.

Zrzutka.pl website. ended last year with a very good result. The number of payments on the platform increased by 89 percent compared to 2019 and amounted to almost 2.7 million. The value of the transaction was PLN 192 million, with the dynamics of 102 percent compared to 2019. On average, the payment made on the website was less than PLN 70, but in extreme cases, they could even reach several dozen thousand zlotys.

(Newseria)