Generation Z enters the real estate market

People born between 1995 and 2010 belong to the demographic group known as the Z generation. They are the successors of the Millennial generation. Generation Z in Poland accounts for about a quarter of the total population. Currently, the oldest representatives are just 25 years old, so they are intensively looking for employment and exploring the housing industry.

Generation Z, apart from being immersed in the world of social media and spending a lot of time on the Internet at home, also likes movement and change. People from this generation are eager to make new friends and want to visit popular places, participate in important events or support valuable initiatives. Generation Z is an "instant" social group. They are not very patient, they want everything "here and now". They are looking for amenities, ready-made, comfortable solutions that will meet their expectations. The decision-making or purchasing process is often faster than in the case of its predecessors.

"Currently, we offer diverse apartments. There are cozy and larger spaces, and all of them have smart home solutions, air conditioning. They are characterized by a convenient location and proximity to green areas. They are comfortable, modern and friendly, enable interaction with the surroundings, they write to the tastes of the coming Z generation," Dawid Sokół, LI Development's Sales Director, said.

(WBJ)