Polish crowdfunding to reach PLN 2 bln in 2021

The Polish crowdfunding market will practically double this year, reaching a value exceeding PLN 2 billion. The most dynamically, because by as much as 100 percent the sub-market of charity and cyclical drops will grow this year.

Poles massively organize and willingly finance online fundraisers for any purpose, from the charity, through business, scientific, social, and ending with individual ones, e.g. for the implementation of a more or less sophisticated hobby or passion. The growing popularity of fundraising has been observed in Poland in recent years. However, what happened last year and what we will be dealing with this year will make it safe to say that this market is undergoing a major change, which can be safely called a qualitative change.

“The value of the crowdfunding market in 2021 will increase to the level of PLN 2.03 billion from PLN 1.09 billion in 2020, with the dynamics of 86.6 percent,” Tomasz Chołast, co-founder of zrzutka.pl, said.

“Such a large increase this year is influenced by several factors, including dynamic, as much as 100 percent increase in the value of the largest sub-market, i.e. charity collections, which this year will rise to PLN 1.57 billion. The market of cyclical collections will also be 100 percent dynamic, although its value will not be so significant yet, because this year will amount to PLN 50 million. The third-largest growth dynamics, at the level of 50 percent, will be enjoyed by the equity crowdfunding market, which in 2021 will increase to nearly PLN 138 million,” Chołast added.

(WBJ)