Polish e-commerce market in European top 5 - report

Poland, as one of five largest e-commerce markets in Europe accounts for 13 percent of direct leases, according to a report by Prologis Research. The top three markets for direct lease e-fulfillment represent the main consumption markets, with 28 percent of direct leasing in Germany, 22 percent in the UK and 16 percent in France. Cost efficient fulfilment markets round up the top five markets, including Poland (13 percent of direct leases) and the Czech Republic (9 percent). Leasing in these countries reflects the opportunity for more cost-efficient labor and also important new growth markets for the e-commerce industry, the report indicated. Facilities in Europe’s largest e-commerce markets, such as the UK, Germany and France, as well as growth pockets like Poland, Czech Republic and the Netherlands, are the current hotspots, Prologis stated. In line with expected nominal growth of sales, Prologis Research believes many can be created in the UK, Germany and France. However, the rise of e-fulfilment in cost efficient locations, such as in Poland and the Czech Republic, is also creating growth from a low base.