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Seniors raise the bar

23:40

Seniors raise the bar
Source: Adobestock

A long market presence is no longer enough for property developers. According to a new TrustMate.io study, buyers—especially affluent older ones—now expect transparency, verified reviews, and clear guarantees rather than glossy brochures or prestigious sales offices.

The most demanding group is not young buyers but seniors with capital. As many as 44.2% of people aged 65–74 see verified reviews as…

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