Warsaw 15th most attractive retail market in Europe - JLL

Warsaw ranked 15th out of 57 markets in Europe in terms of attractiveness to retailers, four spots up compared to last year, according to JLL’s “Destination Europe 2015” ranking. Poland’s capital managed to overtake locations such as Brussels, Frankfurt and Zurich. The highest scoring CEE city is Prague, which came in 14th. “What is particularly important is that both Warsaw and Prague are considered mature markets thanks to [Poland and Czech Republic’s] strong and stable economies and the increasing level of transparency. Furthermore, the entire Central and Eastern Europe is gaining on importance on the global retail map,” said Anna Bartoszewicz-Wnuk, head of Research and Consultancy at JLL. London remains the most attractive European city for retailers. The remaining top 15 cities were: Paris, Moscow, Milan, Madrid, Rome, Istanbul, Munich, Berlin, Barcelona, Amsterdam, Hamburg, St. Petersburg, Prague and Warsaw. The ranking is based on the presence and expansion of 250 international brands on 57 European markets.