Warsaw’s Arkadia mall to be rebranded

Unibail-Rodamco-Westfield, a global developer and operator of shopping centers, will later this year start introducing its Westfield brand in continental Europe. Until now, the prestigious brand has been given to the company’s best malls in the UK and the US. The Arkadia shopping center in Warsaw will be among the first ten flagship existing malls of Unibail-Rodamco-Westfield in continental Europe to be rebranded with the process due to start in September.

“As the only global brand in the industry, the introduction of Westfield will enhance the value and positioning of our destinations across continental Europe. Supported by global marketing campaigns, it will make the centers a venue for spectacular events, while delivering significant benefits to our visitors and providing an international platform for retailers to enter new markets,” commented Christophe Cuvillier, the Group CEO at Unibail-Rodamco-Westfield.