Women doing great in real estate market.

Nowadays, the most important decisions are made together. One of them is the choice of an apartment. Working in a duet is probably the best method, because – as is often the case – men and women pay attention to completely different things and have different tasks.

The woman looks from a wider perspective. Its task is to analyze the surroundings.

"For us, what matters more outside the apartment: the playground, common areas inside and outside the building, land development, additional amenities. The clients also check the distant neighborhood," Małgorzata Maziarz, Sales Manager Bouygues Immobilier Polska, said.

"In the apartments themselves, more attention is paid to the bathroom and kitchen than men. They want these rooms to be practical and spacious," she added.

The man's task is to negotiate the price and analyze the apartment plan. Gentlemen are interested in technical matters: the number and layout of rooms, floor space, as well as other physical features of the apartment, such as the display, balcony, and floor number. While the men look at the projections and plans, the women watch the visuals, 3D mock-ups, and video presentations.

"Women choose apartments with their eyes, they are aesthetes, which is why they like it so much when they can see attractive, modern graphic materials," Małgorzata Maziarz noted.

There is one more fundamental difference. When choosing a flat, a woman imagines how she will arrange the interior.

The position of a woman in the real estate market is strong. Ladies play an important role not only as clients. More and more often they sit in high positions in development companies. At Bouygues Immobilier Polska, women hold half of the managerial positions. Among project managers, ladies constitute the vast majority – 75 percent. They are the majority, including all employees, regardless of function – 61 percent.

(WBJ)