Żabka testing new formats in gas stations, MOPs, retail parks, shopping malls and more

Żabka is expanding beyond its traditional convenience-store model by testing new retail formats in locations such as fuel stations, motorway service areas (MOPs), retail parks, shopping malls, office buildings, and hotels. According to Agata Michalska, Director of New Formats at Żabka Polska, these concepts serve as an “innovation laboratory,” allowing the company to test solutions that can later be scaled across the network.