16:05 21 October 2024
BLIX Group takes over Proxi.cloud
BLIX Group, a leader in shopping apps and native advertising, has acquired the tech company Proxi.cloud, known for its advanced geolocation tools. This acquisition allows BLIX to expand beyond its core FMCG and retail sectors, targeting industries like OTC, automotive, and telecommunications. Proxi.cloud will remain operationally independent but will accelerate its growth with BLIX's support. The integration aims to improve marketing efficiency and help consumers better plan purchases.
Both companies see mutual benefits, especially in enhancing geolocation-driven campaigns. BLIX's expertise in marketing and Proxi.cloud's technological capabilities will enable more precise targeting and campaign effectiveness, benefiting both the marketing industry and consumers.
