17:15 10 February 2025
Automarket from PKO BP group increased sale of cars by 24% y/y in ‘24
Automarket, the car sales platform owned by PKO Leasing, sold 5,865 vehicles in 2024, marking a 24% y/y increase. The total transaction value reached a record PLN 459 million, up 25% y/y. Since its launch, the platform has sold over 18,000 vehicles worth PLN 1.3 billion.
Long-term rental was the most popular financing option, accounting for 42% of transactions, followed by leasing (29%) and cash purchases (29%). 47% of rental customers opted for zero upfront payment. The platform expanded its physical sales locations in Poznań and Warsaw-Ursynów, complementing its existing presence in Gdańsk and Warsaw.
To enhance customer experience, Automarket migrated to a new technology platform in late 2024, aiming to introduce innovative digital solutions and strengthen its position in automotive e-commerce.
