The European Commission has launched an investigation into the online shopping platform Temu amid concerns over counterfeit goods originating from China. Temu, a popular app known for its low-cost products, has been flagged for allegedly selling counterfeit items that infringe on the intellectual property rights of European brands.
As complaints from both consumers and brand owners increase, the EU aims to crack down on illegal imports that damage the market and compromise quality standards. Officials emphasize the need to protect consumers from counterfeit products, which often fail to meet safety and quality regulations.
The Commission's scrutiny is part of a larger effort to address the rise of counterfeit goods within the European Union, especially those facilitated by online marketplaces. Temu, facing similar issues in other regions, is expected to respond to the investigation as the EU seeks tighter controls on digital commerce and product authenticity.
(xyz.pl)