17:25 9 April 2025
Gen Z is changing the real estate market
Generation Z is increasingly active in the real estate market, despite challenges like credit access and job instability. These young buyers have clear expectations: prime location, high-quality construction, modern lifestyle amenities, and strong digital and environmental standards. Unlike previous generations, Gen Z avoids compromise, preferring to wait for a property that aligns with their values. They favor homes near city centers but with more comfort and flexibility, including adaptable spaces for remote work.
Smart technologies, energy efficiency, and personalization options—like choosing finishes or modifying layouts—are essential. For Gen Z, a home is not just a place to live, but a space for work, creativity, and relationships. Developers must embrace flexibility, innovation, and transparency to earn their trust and loyalty.
