2:13 24 May 2024
Mondelez Hit with EUR 337.5 Million Fine for Trade Obstruction
The European Commission imposed a hefty fine of EUR 337.5 million on Mondelez International, the owner of renowned brands like Cote d'Or, Milka, and Oreo, for impeding trade in chocolate, cookies, and coffee products across EU countries. The Commission found Mondelez guilty of breaching EU competition regulations, impacting consumer prices and market accessibility adversely.
Mondelez's infractions included agreements aimed at curbing cross-border sales of chocolate, cookies, and coffee within the EU market. By refusing to supply intermediaries in specific countries, Mondelez artificially maintained higher prices, hindering free trade and creating market fragmentation.
The Commission's decision underscores its commitment to fostering fair competition and protecting consumer interests within the European Union.
