23:25 7 September 2019
Netflix should focus more on Poland
Global streaming giant Netflix, which already boasts 152 million subscribers worldwide, has ratcheted up its non-English language production as it rapidly expands its service outside the US. With domestic subscriber figures falling — in July Netflix reported its first subscriber loss in the US in eight years – international audiences are becoming ever more important for the streamer. A new study, published by Ampere Analysis, suggests the company may target underserved audiences in Poland, Germany, the Netherlands and Australia for the next wave of locally sourced originals.
“I’d expect announcements of new originals in these markets in the next few months and beyond,” said Guy Bisson, the director of Ampere Analysis.
(300Gospodarka)
