21:45 22 May 2024
Poland's Luxury Goods Market Reaches PLN 42.4 Billion
According to KPMG, Poland's luxury goods market hit PLN 42.4 billion by the end of 2023. Premium and luxury cars remain the largest segment at PLN 25 billion, followed by luxury hotels and SPAs, and clothing and accessories. Poland accounted for nearly a third of Central and Eastern Europe's luxury goods sales. Notably, all segments, including real estate, alcohol, cosmetics, and jewelry, surpassed pre-pandemic levels. Premium car sales surged by 23.2%, with growing interest in electric vehicles. Wealthy Ukrainian refugees contributed to market growth, offsetting inflation's impact. KPMG defines luxury goods as those bearing recognized luxury brands or possessing unique characteristics.
