Beer consumption in Poland to be the lowest in 10 years
According to the data of the Polish Agency for Solving Alcohol Problems (PARPA), beer consumption in Poland in 2020 decreased to 93.6 liters per capita, which is the lowest value in 10 years. The volume of beer consumption has been declining for the third year in a row and strong beers are the category that loses the fastest.
"The decline in beer consumption in 2020 was mainly due to the pandemic and the restrictions associated with it, but if we look at it in a long-term perspective, we can see that the current level of consumption is the lowest in the entire decade, and the downward trend continues also this year. Our association estimates that from January to August 2021, beer consumption decreased by over 3 percent, and the dynamics of the decline in alcoholic beers were even greater. Currently, the only growing category is non-alcoholic beers, although here the growth dynamics is clearly lower than a year or two ago,” Bartłomiej Morzycki, general director of the Polish Brewing Industry Employers' Association, said.
Data on the volume of beer consumption confirm a trend that brewers have been talking about for years: the amount of alcohol consumed in the form of beer is falling. In the statistics provided by PARPA, the share of beer in the percentage of alcoholic beverages consumption in 2020 was 53.5 percent. It is the lowest share of beer in the market structure since 2003 when it amounted to 52.2 percent. Currently, beer consumption (in terms of pure alcohol) is 5.1 liters per capita, which is the lowest indication since 2010.
