EBAA 2023 – Real Estate Development of the Year: Towarowa Towers
For a remarkable residential project that showcases innovation and design excellence and contributes positively to the local community, with Asbud Group’s apart unwavering commitment to sustainable and eco-friendly real estate development.
Asbud Group’s noteworthy efforts in promoting sustainable practices, emphasizing energy efficiency, and championing environmental responsibility deserve special recognition. By incorporating these principles into their projects, Asbud Group contributes to a much broader goal of creating more environmentally conscious urban spaces. By: Morten Lindholm.
The company distinguishes itself by introducing cutting-edge technologies to enhance customer engagement. This forward-thinking approach exemplifies their commitment to staying ahead and utilizing innovation to create a more interactive and satisfying experience for their clients.
The company’s leadership team and founder play a pivotal role in earning this award. Their dedication and strong vision significantly impact central areas in Warsaw, contributing to the ongoing development of a better city for tomorrow. This award, therefore, recognizes the tangible outcomes of the residential building project and applauds the visionary leadership that propels Asbud Group toward positively shaping the urban landscape.
WBJ met with Raied Tanous, CEO & Co-Shareholder, ASBUD Group, to learn about the prime location of Asbud’s latest development.
ML: Can you elaborate on the advantages of Towarowa Towers' location in the heart of Warsaw, particularly in the context of the new Warsaw city district?
Raied Tanous: The main hallmarks of this dynamically developing district are modern construction and sustainability. While the first contributes positively to the aesthetic image of the city, the second greatly facilitates the residents' comfort. It's a seamlessly integrated place where residential estates, office centers, and places of culture, entertainment, recreation, and service points intermingle to create a harmonized whole, offering everything the modern generation needs without having to move to other locations. The neighborhood is constantly vibrant and completely self-sufficient.
What makes Towarowa Towers stand out and fit in this location?
With its residential character, Towarowa Towers perfectly balances the office fabric in the immediate vicinity. In terms of architecture, the project is intended to fit coherently into the modern style of the area but also stand out with additional elements. The simple shape is enriched with bay windows, balconies, loggias, and colored aluminum panels, which give it an individual character. Towarowa Towers fits perfectly not only into the landscape of this part of Warsaw but also into the current market demand for high-quality premium investments in the city center and residential tower architecture, which is very rare in Warsaw.
Towarowa Towers is fully consistent with our strategy of overcoming the challenges of bringing new standards to the market. We always plan for tomorrow. We always work with the intention to bring sustainable and timeless projects to the market that both the private and public sectors will appreciate for many decades into the future.
Will Towarowa Towers include retail spaces and services within the development, and if so, could you highlight some of the amenities that residents can expect to have nearby?
Residents of the towers will have an outdoor terrace of about 900 sqm at their exclusive disposal, as well as amenities such as well-equipped fitness clubs, lounge areas, and a business meeting room. All without leaving the towers.
Moreover, on the lower floors, we have planned service and retail spaces, following the model of our previous successful central Warsaw projects, creating a modern city-forming development. The estate's surroundings are also designed to be accessible to the public, along with a green boulevard with a fountain, providing humidified air on hot days. Considering the area's current and ongoing dynamic development, we may assume that a dozen recreational or gastronomic venues will be located in the immediate vicinity.
How has modern technology been incorporated into the design and construction of the apartments?
At the design stage, our goal was to emphasize the uniqueness of this development with modern solutions. Hence, Towarowa Towers is distinguished by solutions that are rare in residential high-rises: opening windows and tilting panels in each apartment and balconies in most of them. Large glazings also provide great interior lighting.
Each apartment is equipped with a smart management system compatible with voice assistants and the ability to expand functionality according to the needs of residents. To ensure the residents' utmost comfort, they can book their preferred time for fitness or meeting rooms via a customized application. We have taken care of solutions to ensure high acoustics, energy, and thermal insulation, and the light source in the towers will be exclusively energy-efficient with automatic control in the common areas. On the other hand, security will be ensured by the newest automated access control systems coordinated with the Building Management System, 24-hour security, and a lobby with a reception desk. External visits by guests or couriers can be granted with single secured access via a customized code restricted to residents, thus ensuring complete privacy and security. So yes, it is a very advanced solution that supports the comfort and efficiency of the asset owners.
Raied Tanous, CEO & Co-Shareholder, ASBUD Group receives the Warsaw Business Journal Exceptional Business Achievement Award for Real Estate Development of the Year.
When will people start moving in?
The plan is that the Towers and the entire complex will be ready for residents to move in at the end of 2024.
There is much talk about ESG these days. What is your opinion about the influence it has on the market of sustainable projects?
From the perspective of a developer who has focused on sustainable construction for years, three factors are most important.
To ensure a balanced understanding and appreciation of the entire ESG field, stricter and clearer regulations should apply to the both the private and public sectors; otherwise, we will always have an imbalanced reality.
What we mean is that in the commercial field – office buildings, etc. – the ESG framework is very clear, while in the residential, it is still not moderated enough (lacking legal controls).
In our opinion, the world's residents will benefit significantly from a better understanding and coordination between developers and public architectural administrations during the zoning process, which would be based on solid knowledge of the actual requirements of the people in a given area. Simply better communication and sustainable forward thinking that we, as an influential developer, need more from the authorities we have worked with.
Finally, we believe in making the world a better place to live by increasing the city's accessibility yet reducing city congestion by encouraging people to use public transportation and fewer cars; this can be achieved by, among others, planning a lower parking ratio in city areas. A great sustainable example of this is Towarowa Towers, which, thanks to its self-sufficient location, benefits from numerous bicycle paths and excellent public transport access that reduce individual car congestion. Yet, it demands support and cooperation between the private and public sectors to create a better world.
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