According to Tomasz Buraś, CEO of DHL Express Poland, foreign investors view Poland as a success story and a prime location for nearshoring and offshoring, particularly in shared service centers. Some even predict Poland could become the next AI hub.

While Poland benefits from improving infrastructure, a skilled workforce, and business financing opportunities, regulatory instability, rising EU regulations, and high energy costs pose challenges. The country is shifting toward services and high-value industries, but uncertain policies and high costs hinder competitiveness.

Automation and AI are key for increasing productivity, but human expertise remains crucial. DHL Express has seen 9% efficiency growth by supporting managers with digital tools.

Poland’s export strength and EU membership drive economic success, but small businesses need better support to adapt to global competition. Energy costs and legislative uncertainty remain major concerns for investors.

(wnp.pl)


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