During a pandemic, sales of natural food products with a long shelf life are increasing. Dry foods as well as health-promoting products are gaining popularity. Such a trend is conducive to producers of dried fruit, which before the coronavirus dynamically increased sales. California plum exports to Poland from August 2019 to March 2020 almost doubled.
"Consumers are more likely to choose products that naturally help them stay healthy. Undoubtedly, coronavirus has a huge impact on many buyers, consumers and businesses around the world. In the case of California plum, we observe a significant increase in sales in many markets," says Kevin Verbruggen European Marketing Director at the California Prune Board.
Nielsen's data shows that in recent weeks we have been buying more health products and dry foods. Dried fruit producers benefit from this trend. CPB data from the US, Japan or Italy indicate that consumers were more likely to reach for such articles during the pandemic. Already data for the pre-pandemic period indicate that interest in California plums is growing in Poland. From August 2019 to March 2020, the volume of exports of these fruits from the US increased by 97 percent, and its value - by 84 percent, compared to the same period last year of the California Prune Board. In the opinion of CPB experts, this trend should continue in the coming months.