The marketing value of the best Polish tennis player is growing
The current season is the best in the career of Hubert Hurkacz. This year, the tennis player from Wrocław advanced from 34th to 10th place in the ATP ranking. In the case of Hurkacz, his great sport’s attitude translated into his media exposure.
Hurkacz won tournaments in Delray Beach, Miami, and Metz this year, and on the way to the Wimbledon semi-finals, he defeated Roger Federer, among others. The goal of the player from Wrocław at the end of the season is to advance to the Masters’ tournament in Turin, in which the eight best tennis players of the past year will play.
In the first three quarters of this year, the number of publications about Hurkacz in national media – including both traditional media such as press, television, and radio, as well as social channels – amounted to 69,677. The total level of reaching this information, allowing us to estimate the real number of contacts with them, amounted to over 2.4 billion. The estimated advertising equivalent of the message related to Hubert Hurkacz exceeded PLN 287 million.
