15:36 13 November 2022
Transformation of consumer landscape in Poland in 2022 takes place
The Strategy& report “More modest lifestyles and less spending – the lives of Polish consumers” is an attempt to answer the question of what had the greatest impact on the attitudes and buying behavior of Poles. In addition, it also shows the perspective of Polish society and changes in its behavior in the context of the study conducted in 2020, right after the outbreak of the COVID pandemic.
“The macroeconomic situation has forced consumers to rationalize their expenses and cut back on shopping. Also, it is already evident that consumers are trading down, or switching from the products they earlier preferred to less expensive substitutes. Strategy&’s most recent survey shows that we can hardly expect these trends to reverse in the coming months. This consumer sentiment is prompting businesses to take a critical look at their operations. Optimizing costs, making supply chains more flexible, looking for a “plan B” within the supplier structure, considering nearshoring options, using data to better understand consumers and reach them, and using well-thought-out pricing and promotional measures are all becoming absolute priorities,” Krzysztof Badowski, Managing Partner, Strategy& in Poland, said.
(WBJ)
