EY: 61% of companies choose analytics and AI, 58% choose automation and robotics

According to EY’s Reimagining Industry Futures Study 2025, companies are increasingly adopting AI and analytics (61%), automation (58%), and 5G (33%), especially in manufacturing. Interest in GenAI and IoT is also rising. However, complex integration with existing systems (48%) remains the biggest barrier to large-scale deployment. Business leaders, not just IT departments, now influence tech decisions—49% of CEOs play a key role.
Firms expect vendors to explain how technologies work together, but many fall short. As a result, 35% plan to reduce the number of IT providers to improve security, simplify systems, and cut costs. While interest in innovation is high, full implementation remains limited: most projects are still in testing, especially in 5G, GenAI, and blockchain.