WBJ: What made BetaMed so successful in Poland?
Beata Drzazga: Our success was possible through empathy, innovation, and a consistently implemented vision of top-notch medical care. The primary goal was to create a place where the patient would be at the center of attention, with their needs treated with genuine care and respect. After all, professional care is not just about making the right diagnosis and providing treatment. Equally important are comfort, a sense of security, and a fully engaged, empathetic approach from the medical staff.
The company’s growth would not have been possible without the courage to make bold decisions and the ability to recognize changes occurring within the healthcare system. The long-term care sector requires flexibility and readiness to implement modern solutions. Investments in technology, such as telemedicine and innovative outpatient care models, have helped build an efficiently operating organization that meets the challenges of contemporary medicine.
However, we must remember that no technological advancement, no matter how sophisticated, can replace the most crucial pillar of any company—its people. A well-selected team of dedicated specialists plays a key role in determining the quality of services and shaping an environment where patients feel comfortable and safe.
What was the biggest challenge, and how did you overcome it?
The key challenge was to develop a model of care that combined professionalism with empathy while utilizing modern tools to enhance diagnostics and patient monitoring. It was essential to expand the home care system, allowing patients to receive comprehensive medical support without the need for extended stays in inpatient facilities. The introduction of telemedicine enabled continuous health monitoring, significantly improving patients’ quality of life and reducing the number of hospitalizations.
Remote consultations with doctors and nurses became especially crucial for chronically ill patients, for whom every visit to a clinic was both physically demanding and posed potential health risks. Another vital aspect was the implementation of modern organizational standards that increased staff efficiency and streamlined facility management processes. Digital medical records systems improved the speed of information exchange, while training programs and professional development initiatives ensured that the team was even better equipped to meet patients’ needs.
Of course, every innovation comes with challenges. The introduction of telemedicine required overcoming both technological and psychological barriers, both by patients and some medical staff. Many people feared that remote consultations could not replace traditional in-person visits with a doctor. Fortunately, targeted educational efforts effectively demonstrated the benefits of modern solutions, helping to build trust and acceptance for these advancements.
In recent decades, the Polish healthcare system has undergone significant changes. Where do you expect to see it develop next and what could pose a threat to this sector?
Poland has come a long way from a centralized system, where access to modern technologies and private initiatives was severely limited, to a model where the public sector coexists with private medical facilities, allowing patients to benefit from increasingly advanced treatment methods. These changes have created numerous new opportunities but have also exposed several barriers that still hinder the full development of the healthcare system in Poland.
One of the most significant positive aspects of this transformation is the growing role of modern technologies and innovative solutions in diagnostics, treatment, and healthcare organization. The expansion of telemedicine, digital medical records, and artificial intelligence supporting data analysis are just a few examples of advancements that improve the efficiency of medical institutions and provide patients with easier access to a wide range of specialists. The private sector, in which BetaMed operates, has significantly raised quality standards by implementing solutions that go far beyond what the traditional public system offers.
The future of Poland’s medical sector depends on its ability to adapt to changing realities and on effective collaboration between the public and private sectors. Further development will depend on several key factors, including increased investment in digitization, improved access to modern therapies, and better working conditions for medical staff. If Poland’s healthcare system effectively harnesses the potential of modern technology and focuses on improving long-term care organization, it has a chance to reach standards comparable to the best in Europe.
Why did you decide to enter the American market and start operations specifically in Nevada and Florida?
The United States, especially places like Nevada and Florida, offered immense opportunities for growth. When I introduced BetaMed to the American market, openness to innovation and entrepreneurship was a key factor for me. The local business ecosystem supported rapidly growing companies, providing numerous opportunities for financing, technological development, and expansion into new markets.
Why did I choose these two states in particular? Because they were business-friendly, had favorable tax regulations, and their governments took a highly proactive approach toward foreign investors. This made it possible to establish many strategic partnerships that facilitated business growth on this continent.
How was running a business in Poland different from operating in the U.S.?
The differences were both organizational and cultural. The medical market in the United States operates in a completely different way— the private sector dominates, and competition is significantly higher. Patients are also more aware of their rights and expect top-quality services, often willing to pay more for better care.
The healthcare financing model in the U.S. is far more complex than in Poland. Patients have access to a variety of insurance plans, which requires a deep understanding of local regulations and how the market functions. Cultural differences also play a major role. The approach to business in the U.S. is more dynamic, and decisions are made much faster. Entrepreneurship, innovation, and a willingness to take risks are highly valued, whereas in Poland, a more cautious and conservative approach to expansion and investment still prevails.
What does it take to effectively manage diverse ventures across different sectors and countries? What competencies should a leader have in a global context?
It requires, above all, a strategic approach, flexibility, and the ability to make quick decisions. The key is to develop a cohesive vision for growth and build a strong team that shares the same values and can effectively achieve its goals. Decentralized management and delegating responsibility play a crucial role.
Every market has its own unique characteristics, so experienced managers who understand local regulations, business culture, and legal frameworks are essential in each location. This allows the focus to remain on strategic growth and expansion rather than being bogged down by operational details at various levels.
Managing multiple projects is now easier thanks to modern management tools, real-time data analysis, and consistent communication with key leaders within the organization. The ability to recognize and adapt to global trends is also invaluable. Innovation, digitalization, sustainability, and artificial intelligence are shaping nearly every industry, including healthcare. That’s why I have continuously invested in technological advancements and worked to stay ahead of changes that could impact the future of my ventures.
Equally important is mental resilience and risk management skills. Operating in multiple markets comes with constant challenges—from regulatory shifts and economic instability to varying customer expectations. A leader must be able to anticipate risks and respond quickly to changing conditions while keeping long-term organizational goals in focus.
Do you still have time for a personal life while running such a global endeavor?
Running an international business certainly requires constant availability, flexibility, and quick decision-making, but one cannot forget about rest, recovery, and relationships with loved ones. However, balancing career and personal life is not something that can be achieved once and for all—it is a continuous process that requires conscious choices and an awareness of their consequences. Effective time management and setting priorities are key.
Operating in different markets and time zones makes it impossible to be personally involved in everything. That is why it is essential to surround yourself with a competent team that can take over certain responsibilities and efficiently manage operations. Delegating tasks allows me to focus on the strategic aspects of business without losing space for personal life.
Technology plays a huge role in this balance. Project management tools, video conferencing, and instant online communication make it possible to lead effectively without the need for physical presence. However, in business—especially on an international level—human relationships are crucial. That is why I regularly travel between the U.S. and Poland to balance my professional responsibilities with time for rest.
You have received the title of Business Ambassador of the State of Nevada. What does the distinction mean to you?
It is a great honor, but above all, a responsibility to actively support economic cooperation between Poland and the United States. Nevada has immense investment potential and is rapidly growing in sectors such as medical technology, innovation, sustainable development, and new business models. This title gives me the opportunity to build bridges between entrepreneurs, investors, and institutions on both sides of the Atlantic.
For many years, I actively developed business projects in the U.S., but the pandemic and travel restrictions, which prevented me from being present in the U.S. for nearly two years, required a shift in strategy. Currently, I focus on real estate investments and organizing international business conferences. I also serve as Vice President of the Silicon Valley Center in Palo Alto, an institution that connects American partners with Polish scientific, governmental, and business organizations, supporting the expansion of Polish technologies and innovations in the U.S. market.
I remain dedicated to promoting Polish companies in the U.S., helping them access the American market, and creating platforms for knowledge and experience exchange. I organize meetings, conferences, and networking events that facilitate strategic partnerships between Polish and American entrepreneurs. I am also eager to share my own experiences, demonstrating that Polish companies can successfully compete in international markets and thrive in the United States. I believe that business is not just about transactions—it is also about building relationships based on trust and long-term collaboration.
You are not only active in business but also involved in numerous charitable and social projects.
That’s true. Engaging in social and charitable work is just as important to me as business development. I firmly believe that success comes with a responsibility to give back and support those in need or those seeking inspiration to take action.
Organizing technology conferences and charity events, such as the Miami Charity Ball, is not only an opportunity to raise funds but also a way to create a space where professionals from business, science, and innovation can collaborate to drive positive change in society.
What are your key takeaways from running a business on the international stage?
Every market has its own specifics, regulations, and unique approach to business relationships and negotiation styles. To succeed globally, it’s not enough to simply copy a business model from one country to another—you must adapt it wisely and thoughtfully to fit local needs and conditions. Building strong relationships is crucial, as business operates on entirely different values depending on the region.
For example, in the United States, pragmatism and speed are dominant—business partners expect tangible results and innovative solutions. In Europe, there is often a greater focus on long-term relationships, and decision-making processes take more time. In Asia, where I have also conducted business discussions, trust-building and patience are essential—before a deal can take place, one must demonstrate credibility and respect for the local culture.
You can’t ignore the legal and administrative differences, either. Entering a new market requires a deep analysis of industry regulations, taxation, employment laws, and service certifications. In the U.S., the healthcare system is shaped by private insurance policies, which directly impact the medical sector, whereas in Poland, operations are largely influenced by National Health Fund regulations. Partnering with local experts is fundamental to a successful expansion.
Another key factor is the ability to take risks and quickly adapt. Global business is dynamic, and worldwide trends—from technological advancements to geopolitical shifts—can drastically alter business conditions in a matter of months. Reacting to changes is not enough, you need to anticipate them and adjust strategies accordingly.
Most importantly, throughout the process of globalization, one must never lose sight of their own identity. The strength of Polish entrepreneurs lies in their creativity, diligence, and ability to navigate challenging conditions. These qualities are a tremendous asset on the international stage, and success comes to those who can combine them with openness to diversity, innovation, and boldness in decision-making.
Beata Drzazga
Entrepreneur, creator, and philanthropist
Beata Drzazga is the founder of several successful companies in Poland, including BetaMed S.A., the largest provider of long-term care services in the country. In addition to her work with BetaMed, she owns Dono da Scheggia, Drzazga Clinic, Global Impact Beata Drzazga, and the Beata Drzazga Foundation. Her entrepreneurial reach extends internationally, with companies such as BetaMed International in Las Vegas, BetaInvest in Miami, BetaNest Electronic in Miami, and Viviane Group in Spain. A recognized expert in management, Beata has contributed to the business community by writing texts for entrepreneurs. .
