Itaka diversifying portfolio to improve profitability
Polish tour operator Itaka is diversifying to restore profitability after high aviation fuel prices weakened earnings for a second consecutive year. Although the company expects to meet its 2026 targets of PLN 8 bn in revenue and around 2 mln customers, it will miss its profit goal. Itaka is expanding beyond traditional package holidays through its own hotel portfolio, airline operations and new sales channels. Itaka Hospitality now owns nine four- and five-star hotels, while its Air 001 fleet has grown to six aircraft.
A pilot partnership with Allegro gives the company access to more than 15 mln active shoppers. International operations already generate 25–30% of group turnover, and Itaka continues to consider further hotel acquisitions.
(pb.pl)
