On September 28 in London, the premiere of the new film about the adventures of James Bond ‘No Time To Die’ will take place. In Poland, the film will be released three days later and will be the first major global hit to appear in cinemas after the pandemic.

"The premiere of the new 007 will therefore be a very important event for the cinema industry and forecasts depend on its origin for the entire industry for the coming years. The premiere of this movie was originally scheduled for April 2020 and has been postponed several times. And the fact that it will finally take place now means the industry believes the time has come when viewers can return to theaters en masse and for good. It will also be an attempt to answer the question of whether there is any chance of returning to as many viewers as before the pandemic," Paweł Majtkowski, an eToro analyst, noted.

The producer of the movie is MGM. The production cost is estimated at $250 million. This is probably the last Bond, with no Jeff Bezos aboard. Amazon is to take over MGM by the middle of next year. The digital giant wants to pay $8.45 billion for MGM, or about 40 percent above its market valuation.

"There are already voices that Amazon and MGM may have a monopoly position, so the merger process may be blocked and the case will go to court. However, there is a good chance that the next James Bond film will already be produced by Amazon. Maybe then we'll see Jeff Bezos himself in one of the roles, just like we were able to see him as a space passenger on the Blue Origin ship in July," Majtkowski said.

In his opinion, if it turns out that viewers will actually return to the cinemas for good, the current valuations of cinema companies will prove very attractive. Of course, it's best to invest in the cinema industry through a diversified portfolio of companies from different sectors.

“We can buy shares of the London-listed Cineworld Group, which owns the Cinema City chain. The pandemic's share price has fallen from over £200 to the current £68. Since the beginning of the year, the shares have gained 10.75 percent. The Helios cinema chain belongs to Agora listed on the Warsaw Stock Exchange. We are also offered market exposure by the US cinema chains AMC, Cinemark, and IMAX," the analyst concluded.

(WBJ)