Role of credit experts growing in how apartments are sold
mFinanse says its partnership model with developers and real-estate agencies extends far beyond traditional mortgage brokerage, combining financing support with marketing, education and sales tools. The company highlights more than 1,000 partner meetings, 178 training sessions and 534 hours of educational activities as evidence of the scale of its cooperation. A key element is the early involvement of mortgage advisors, who help assess clients’ creditworthiness before a property is selected, reducing unqualified leads and improving sales efficiency. As buyers become more informed and increasingly focused on affordability, financing options and monthly payments, the role of financial advisors is growing.
mFinanse is also expanding digital tools and system integrations to create a more seamless, transparent and fully digital property-purchasing process.