13:30 8 August 2025
Sometimes You Need to Slow Down to Speed Up
In a rapidly changing business environment, a well-defined mission is more than a slogan – it’s a strategic compass. Aleksandra Trapp, COO and Head of Strategy at infuture.institute, emphasizes that organizations increasingly need to pause and ask “why” before rushing into “what” and “how.”
“At infuture, we believe that slowing down to redefine a mission helps organizations accelerate smarter and more sustainably. A strong mission clarifies purpose, supports long-term decisions, and filters out distractions,” Trapp explained.
While many companies focus on quarterly results, Trapp argues that those anchored in a clear mission can prioritize better, align teams, and manage change more effectively. One client, for instance, reframed new internal procedures not as bureaucracy, but as a way to protect their core mission – ensuring students get trustworthy educational content.
However, defining a mission comes with challenges. Many firms fall into the trap of creating vague, aspirational statements disconnected from real behavior.
“It’s not about hanging a motto on the wall. It’s about committing to tough decisions and aligning everyday actions with long-term purpose,” Trapp said.
Organizations ready to answer hard questions about identity and trade-offs will be best positioned to grow with resilience.
(LinkedIn)
