According to a Kantar survey commissioned by PZU, only 4% of Poles feel completely safe online, while 68% believe that increased internet access raises the risk of cybercrime. The survey revealed that 95% of Poles are aware of at least one type of cyber threat, with common concerns including fake fundraising (74%), impersonation calls (74%), and dangerous SMS messages (71%). Nearly three-quarters (74%) feel that threats are constantly evolving, and many believe there are no effective defenses against cybercrime.
In response, PZU is launching an educational campaign to provide practical advice on cybersecurity. Collaborating with Niebezpiecznik.pl and the police, the campaign includes informational materials and media promotions.