20:14 2 June 2026
Julita Kubalska from Galeria Północna talks about gastronomy, services and recreation
Shopping centers are evolving beyond retail destinations into multifunctional community hubs where dining, services, entertainment, and local initiatives are as important as traditional stores. According to Julita Kubalska of Galeria Północna in Warsaw, tenant mix has become a tool for shaping customer experiences rather than simply balancing retail categories. Leasing decisions are increasingly based on local demographics, lifestyles, and customer behavior, with a focus on complementary offerings that drive traffic, extend visits, and strengthen customer loyalty.
The fastest-growing segments are foodservice, health and beauty, lifestyle services, and experiential concepts. Shopping centers are also expanding social, recreational, and cultural functions through events, community programs, and public spaces. While major retail brands remain essential, local concepts are gaining importance, particularly in dining and services. Looking ahead, shopping centers are expected to become even more hybrid, blending retail, services, entertainment, and community activities, while acting as key social infrastructure for local neighborhoods.
