Now Poland: 82.9% willing to pay more for higher quality products
Source: Pexels
A recent study commissioned by the "Teraz Polska" Promotional Emblem Foundation reveals that the percentage of consumers willing to pay more for higher-quality products has increased by 2.8 percentage points year-on-year, reaching 82.9%. Notably, 23.7% of respondents consider the country of origin important, up by 4.9 points. The primary factor influencing purchasing decisions is product quality (87.3%), followed by price (76.4%). The report highlights a growing interest in local products, driven by economic patriotism and environmental considerations.
Additionally, 30% of respondents equate buying Polish products with patriotism, a rise of 3.2 points from 2023. The survey indicates strong brand awareness for the "Teraz Polska" emblem, with 90.1% recognizing it as a mark of quality.
