OnlyFans May Sell for $8 Billion as Forest Road Eyes Acquisition

OnlyFans, the subscription platform best known for adult content, is up for sale in a deal that could be worth up to $8 billion. The frontrunner in negotiations is U.S.-based investment firm Forest Road Company, according to sources cited by Bloomberg and Reuters.
Owned by Fenix International, OnlyFans has seen massive revenue growth – from $375 million in 2020 to $6.6 billion by November 2023. Net profit reached $485.5 million, up 20 percent. The platform hosts over 3 million creators and 220 million users, earning revenue by taking a 20 percent cut from creators’ earnings.
Talks with Forest Road have been ongoing since March, though an IPO remains a possible alternative. Despite rebranding efforts, OnlyFans remains controversial due to its strong association with explicit content, posing reputational risks for some investors.
OnlyFans is solely owned by Leonid Radvinsky, a Ukrainian-born American entrepreneur, who acquired it in 2018 and has collected over $1 billion in dividends in the past three years.