Record 29 New Brands Enter Polish Shopping Centers in 2023

Consulting firm Cushman & Wakefield reveals that 29 new brands entered Polish shopping centers in 2023, marking the highest influx since 2017. The last quarter alone saw 11 additions, including notable names like Lichi, Moschino Jeans, and Guerlain. The positive trend indicates a robust retail market, with only two retail chains exiting the Polish market during the year. This surge in new entries reflects a dynamic and thriving retail landscape, showcasing Poland's attractiveness to diverse international brands.