Salling Group opens fund supporting startups and innovators
Salling Group, owner of Netto stores, has launched Salling Seeds, a €67 million investment fund targeting startups and scaleups — including from Poland — that can transform retail through new business models and technologies. Initial investments will range from €0.7–3.5 million per round. The fund aims to provide capital, expertise, and market access, initially focusing on Europe for maximum synergy with Salling Group’s operations.
Executives highlight Poland’s strong entrepreneurial innovation and invite local firms to apply. Announced in autumn 2024 as part of the Aspire28 strategy, Salling Seeds is the group’s new approach to innovation. Salling operates 2,100 stores in six countries, including 680 Netto outlets in Poland, aiming for 1,000 by 2028.
