Warsaw has been counted among the world's best city brands by the inaugural Brand Finance City Index released today. Presented by brand evaluation consultancy Brand Finance, the ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities. The Index has placed London as the best city brand in the world, followed by New York and Paris.
With a Brand Finance City Index score of 62.9/100, Warsaw ranks 62nd in the global ranking. Weaker familiarity across some of the markets included in the research is undermining Warsaw’s overall rank in the Brand Finance City Index, placing it below Prague (49th) and Budapest (51st). Nevertheless, respondents that know the city well, have recognised it for several metrics across Governance, Education & Science, and Business & Investment, where they offered Warsaw higher marks than its regional peers.
Warsaw performs particularly well in Governance, where it ranks 22nd in the world, thanks to claiming 7th spot for citizen participation in governance, 15th for ease of getting a visa, and 16th for low bureaucracy. Its Education & Science standing is boosted by achieving 14th rank globally for great publicly funded schools. It also outperforms Prague and Budapest on nearly all Business & Investment attributes, such as easy to do business in, access to skilled workforce and future growth potential.