17:59 19 September 2019
Warsaw not so good for Generation Z
A study revealing the best cities for Generation Z around the world has been released by on-demand housing platform, Nestpick.com. This applies to people who are starting to graduate from university this year, and are now entering the workforce. Unfortunately, Warsaw ranks only 83 out of 110 for Generation Z worldwide.
Despite Brexit, London is for Generation Z still the number one city. With a focus on values, London's overall compatibility with Gen Z principles, ability to meet educational needs, and strong business opportunities makes it the strongest-performing city in the index. Berlin is the only city in the top 10, which does not fall into the top 50 cities with the highest cost of living. Nevertheless, the capacity of these cities to meet Gen Z's values and expectations overall earned their place at the top 10. Stockholm comes second for Gen Z-ers and is the best city for Digital Payment & Banking, Environmental Action, and the Right to Protest. Los Angeles ranks at 3, placing second for Esports and third for Education.
"Taking a values-centric approach to this study, we looked into which cities around the world best understand, advocate, and embody the principles Gen Z-ers prioritize,” Ömer Kücükdere, Founder and CEO of Nestpick.com, commented.
The whole dataset is accessible online at this address: https://www.nestpick.com/generation-z-city-index-2019/.
Source: WBJ
