22:35 31 May 2026
Wittchen leaving some shopping malls
Wittchen is preparing changes to its sales network, with some physical stores set to close as the company shifts more strongly toward e-commerce. The biggest cuts are expected in unprofitable foreign locations, where operating costs are higher than in Poland, but domestic stores will also be reviewed. The group currently has 114 stores, including 16 owned stores abroad and 8 franchise stores in Ukraine.
Wittchen plans to keep profitable locations, improve local product selection, train staff, and modernize some stores to support clothing sales. At the same time, online sales are becoming increasingly important. E-commerce already accounts for about 60% of sales and could eventually rise to 65–70%. The company also wants to reduce high online return rates and launch a mobile app by late Q1 2027.
