Poland Sees Investment Growth Amid European Decline

In 2023, European investments decreased by 15%, while Poland saw a 17% increase in new projects, according to Paweł Tynel, COO of EY Polska. The "European Attractiveness Survey" by EY shows Poland as a top choice for foreign investors. Nearshoring is boosting Poland's appeal, as companies bring operations closer to their markets. Despite a decline in IT and software investments, industrial projects are rising, with Poland benefiting from Western European investors seeking reliable locations. Poland’s ranking improved from 16th to 6th among attractive investment locations, driven by economic zones, tax incentives, and strategic support programs. This trend signals a strong outlook for Poland’s investment landscape in 2024.