A study conducted in November 2021 by the research institute SW Research at the request of the Polish Vodka Association shows that Poles know little about Polish Vodka, and therefore have a problem with distinguishing Polish Vodka from Polish vodka on the store shelf.
Polish Vodka has its own definition, which precisely defines and describes its composition and individual stages of the production process. However, many Poles have difficulties quoting the definition of the Protected Geographical Indication Polska Wódka / PolishVodka.
Vodka is an important export product for Poland. The value of its exports in 2021 amounted to almost PLN 482 million (preliminary data from the Central Statistical Office database), and the share of pure vodkas in the export of Polish spirits is approx. 75 percent. It is, therefore, no surprise that, according to the respondents, we are famous abroad for Polish Vodka, right after John Paul II (57.8 percent) and Robert Lewandowski (45.7 percent), and when visiting friends outside Poland, we take a bottle of this drink as a gift – this is what 43.1 percent of respondents declare.
"Polish Vodka is a national drink, a premium product that we can be proud of on the international arena. Unfortunately, although it is a fact that Poland is the largest producer of vodka in the EU, Polska Wódka / Polish Vodka accounts for a small percentage of this production and exports," Andrzej Szumowski, president of the Polish Vodka Association, said.