Burda Books, one of the leaders on the Polish publishing market, is transforming into Wydawnictwo Słowne, or Słowne for short. From April this year, all book premieres will bear a new name and a new logo of the publishing house. Rebranding is part of the development strategy, it is aimed at strengthening the position and increasing the brand's visibility on the market, at the same time it does not entail any legal changes.

“We are proud of our achievements so far and seeing the potential of the book business in Poland - we go further. We see the diversity of our readers, we have a great team, we focus on development. We remain close to our recipients, we will continue to respond to their needs. An appropriately and broadly defined brand of our book publishing house will strengthen the position of Burda Media Polska,” Alexander Sorg, president of the board of Burda Media Polska, said.

Słowne aims to increase sales of the titles published so far, establish cooperation with new authors and expand the portfolio of over 1,200 books published under the brands Burda Books and National Geographic. The publishing house wants to reach new groups of recipients and more fully respond to the expectations of readers. At the same time, it is planning further premieres of popular books for manners, travel, culinary, detective stories, guides, and literature aimed at children. Part of the rebranding process is the isolation of the Słowne imprints.

(WBJ)