Expert: Edwin Osiecki, Vice President of Marketing and Sales at DHL Express Poland

The technology sector in 2025 finds itself at a pivotal moment of redefining its role—both in the economy and in society. It is no longer just a sector supporting other industries, but a driving force of global change. On the one hand, we are witnessing the rapid development of artificial intelligence, biotechnology, and space technologies. On the other—rising geopolitical tensions, regulatory challenges, pressure for sustainable development, and growing social expectations regarding the ethical use of technology. All of this means that technology is no longer merely a tool, but a foundation for making strategic business decisions.

Trends and challenges shaping the tech industry

As highlighted in Deloitte’s Tech Trends 2025 report, one of the most important phenomena in the technology industry is the dominance of convergence. This shift moves away from isolated tools toward integrated, adaptive systems that combine AI, IoT, edge computing, and the cloud into a single coherent architecture. This synergy allows companies not only to respond to change more quickly but also to create entirely new business models.

Artificial intelligence is also gaining increasing importance. Until recently regarded as experimental, today it has matured into a core technology underpinning business and operational activities. Currently, nearly one in three Polish manufacturing companies has already completed its first AI implementation. Meanwhile, the Stanford Emerging Technology Review 2025 indicates that AI, biotechnology, and cryptography are the three areas with the greatest impact on economic futures and national security. Particular attention is being paid to so-called foundation models—large language and multimodal models with the potential to revolutionize education, healthcare, law, and public administration. However, their development also brings risks: lack of algorithmic explainability, data bias, and threats linked to deepfakes and disinformation. These challenges demand not only technological solutions but also ethical and legislative ones.

The aspect of sustainability cannot be overlooked either. Technologies consume increasing amounts of energy—according to the International Energy Agency, in 2024 data centers, crucial to AI operations, accounted for about 1.5% of global electricity consumption. As a result, technology companies are investing in energy-efficient chips, liquid cooling, and renewable energy. Sustainability is becoming not only a regulatory requirement but also an expectation of investors and customers.
As technology penetrates ever more deeply into organizations’ daily operations, awareness of the importance of investing in employee-support solutions is growing. Yet many companies still struggle to assess their actual effectiveness. Faced with rapid technological change and shifting work models, traditional methods of planning and measuring ROI are proving inadequate. As many as 42% of companies admit that failed implementations result from unrealistic business justifications and a lack of proper data to assess the potential of a given technology.

In a world where AI does not replace humans but supports them, the focus must shift from measuring cost savings to analyzing impacts on people and organizational culture. Deloitte’s report shows that 73% of business leaders have difficulty determining appropriate metrics to assess technology’s value. This demonstrates that effective investment justification requires the involvement not only of IT and finance departments but also HR, operations, and team leaders. Clear goal-setting—whether technology is meant to automate, augment, or introduce new ways of working—makes both planning and evaluation easier.

The technology sector and logistics

It is also worth noting that the technology industry’s impact reaches far beyond IT itself—especially influencing logistics, which in recent years has undergone intense digital transformation. Technologies such as AI, IoT, edge computing, and warehouse automation are becoming the foundation of modern supply chains. They enable logistics companies not only to optimize routes and manage fleets in real time but also to predict disruptions and dynamically respond to shifts in demand. AI supports operational planning, while IoT sensor data provides full shipment transparency—from the logistics center to the customer’s door.

According to internal DHL Express data, the company handling international express air shipments, the technology sector ranks first in both shipment volume share—18.73% in the first half of 2025 (up 6% year-on-year)—and weight share—27.5%. Additionally, the technology sector is among the most frequent users of DHL Express services, accounting for 15% of all company clients.

By sector, the Top 3 are: distribution, production of electrical equipment, and electronic & household appliances. The distribution segment has been the strongest performer since 2023, with more than 40% of volume. This category covers companies acting as intermediaries between technology manufacturers (e.g., computer hardware, software, electronics) and end users or other companies selling these products at retail. DHL Express also recorded high shipment volumes in the electrical equipment sector (20%) and electronics manufacturers (18%).

Reducing CO₂ emissions at DHL Express

DHL Express was one of the first global express carriers to launch its GoGreen Plus service, allowing customers to reduce carbon emissions from their shipments through the use of sustainable aviation fuel. According to internal DHL Express data, the technology sector ranks among the top three industries using this solution, with a 16% shipment volume share.

What’s next?

The technology sector in 2025 offers vast opportunities, but also growing responsibility. Success will not depend solely on innovation but on the ability to integrate technology with values—ethics, transparency, and sustainability. Companies that can combine these elements will become leaders of the new era of digital transformation.

(WBJ)