5:27 24 October 2024
PKO BP strategy refocuses
PKO BP, the largest bank in Poland, is implementing a new strategy to counter competition and regain market share. Despite holding PLN 150 billion more in assets than its nearest competitor, the bank's market share is declining, with customer growth lagging behind the industry average (9% vs. 15%).
PKO BP plans to expand its product range, particularly in e-commerce and corporate banking, and aims to increase customer cross-selling. Its new focus is on credit products, targeting a 30% share of market sales.
PKO BP also seeks to strengthen its international presence through branch expansion in Europe. The bank's strategy includes modernizing its branch network to enhance operational efficiency and customer experience.
Meanwhile, PKO BP remains selective about acquisitions, preferring organic growth over mergers and acquisitions.
