The hotel industry is looking for new operating models to help meet customer needs and return to profitability. Hotels face many challenges, but owners are unwilling to sell their properties at “bargain” prices.
One example of this trend is the increase in bookings under “work from hotel” stays (which is the equivalent of the “work from home” model). It is worth mentioning, for example, the CitizenM brand (not yet available in Poland), which, for a subscription fee of 500 euros per month, offers three nights in a hotel for guests who come to the company’s office only a few times a month.
The now popular hybrid work model may create a new type of hotel guest. Some people working remotely after moving out of the city where the company they work for is located commute to the office 1-2 days a week. In such situations they can stay in a hotel instead of renting an apartment or wasting time commuting. Hotels with a view to the return of guests travelling for business purposes address them with offers of service packages for remote work, including, among others, the option of videoconferencing or improved room standard in terms of office equipment.