The share of online sales in CEE is expected to reach 20% in 2026 - CBRE
The share of online sales in Central and Eastern Europe has increased to 15% over the past five years and is expected to amount to 20% in four years, real estate services and investment firm CBRE forecast.
Poland and the Czech Republic are the leaders in online shopping growth in the region. In these countries, in 2026, the e-commerce market share may reach up to 23% and 24%, respectively. The lowest growth of e-commerce is recorded in Hungary.
In 2016-2021, the share of e-commerce increased by 9 percentage points, from 6% to 15%, The increases concern almost all product categories, but online sales of food and beverages increased the fastest. Its share in the entire e-commerce sector was previously negligible, and at the end of 2021, it amounted to 5% of the market.
