Young Poles Embrace Savings Mode With Discounts
A new market report shows that young Poles aged 18–25 are turning heavily to promotions when shopping. The largest group, 32.5 percent, says 20–40 percent of their everyday purchases come from discount campaigns, while 26.5 percent buy 40–60 percent of essentials this way. These habits are most common among people with incomes of PLN 3,000–4,999, secondary education, and from smaller towns. Only 4.1 percent of respondents buy nearly all products (80–100 percent) on discount, while 12.6 percent make less than 20 percent of purchases this way. The findings underline the growing importance of savings strategies among Poland’s youngest consumers.
(WBJ)
