The French holding group Kering has announced that from autumn 2022 all its brands will stop using natural fur in their collections. This means that in a year some two new brands will be fur-free – Yves Saint Laurent and Brioni.
In 2017, Gucci became the first brand belonging to the Kering group to commit to recall fur from its collections. Its representatives emphasized then that corporate social responsibility is one of the most important values for the brand and it was for this reason that the decision to recall fur was made. Other fashion houses followed, including Balenciaga, Alexander McQueen, and Bottega Veneta.
According to the announced statement, the group's last brands, Saint Laurent and Brioni, will soon join them. As François-Henri Pinault, CEO of Kering announced, "the time has come, the world has changed with our customers, and luxury naturally has to adapt to this."
"Kering is another fashion giant proving that the future of fashion is free from natural fur and animal suffering," Julia Tylman, Coordinator of Fur Free Retailer, said.
"Every year, more ethically produced alternatives to natural fur come onto the market. Globally, more than 1,500 companies have officially ditched fur. We hope that brands that still sell natural fur will soon follow the example of Kering," Tylman added.
Fur Free Shops is a campaign of the international Fur Free Alliance, which aims to provide consumers with accurate information about the shop's fur policy, thus allowing them to make informed and ethical choices. The campaign only promotes sellers who have made a written commitment not to sell natural fur and any fur accessories. Currently, over 1,500 companies, brands, and designers from all over the world belong to the program.
Photo: Foxes rescued from fur farms