Poland, one of the largest producers and exporters of food in the EU, could benefit from exporting food to the huge and extremely absorbent Chinese market. Local consumers value European products and treat them as a premium category. For now, however, milk is recognizable among Polish food.
"The potential is huge, but it needs constant, consistent, and well-organized promotion," Ireneusz Ozga, president of the Vici Group, which specializes in food exports, said.
The more so as the competition is huge and very effective, and we have already had at least a few examples of unused opportunities in recent years.
"China is a country where it is currently probably the largest middle class in the world, which is well-versed in global consumer trends. In the case of food, Poland has a very good chance because the Chinese like European food very much and appreciate it because of quality," Ireneusz Ozga emphasized.
According to the Polish-Chinese Business Council, China is among the top three largest milk producers in the world, but domestic production is not able to meet the growing demand for dairy products.